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PHOENIX ADVIZORY
PHOENIX ADVIZORY
Operational Excellence, Measurable Impact
WHO WE ARE

Hands‑on operators, not just advisors

Phoenix Advizory was founded by seasoned operators with more than two decades of experience leading complex transformations across manufacturing, services, and technology businesses. Since 2019, we have partnered with companies with less than Rs. 500 Cr in revenue to navigate disruption, respond to market shifts, and turn operational challenges into competitive advantage.


Phoenix Advizory is the preferred advisor for leaders pursuing operational excellence and business resilience. With over two decades of proven expertise, we empower organizations to thrive through innovative solutions, actionable strategies, and unwavering commitment to client success.

  • 20+ years of leadership and consulting experience"
  • Deep expertise across manufacturing operations, supply chain, business restructuring, 
  • Proven track record in new plant set up and market entry
Read about our Service Offerings

PHARMA

Key Challenges

Pharma manufacturers in India face intense margin pressure from pricing regulations, complex serialization and regulatory compliance requirements, high batch failure rates, and volatile API supply chains that disrupt production schedules and inventory planning.

 

Our Impact

  • 12–18% reduction in manufacturing conversion costs through yield optimization, batch sizing, and clean room efficiency improvements.
  • 20–30% working capital release via inventory right-sizing and supply chain decoupling strategies.
  • Enhanced regulatory compliance and track-and-trace capabilities, reducing audit findings and recall risks.
  • Accelerated new product launches with optimized technology transfer and scale-up processes.

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CHEMICALS

Key Challenges

Chemical manufacturers grapple with volatile raw material pricing, long and complex production cycles, sales order variability, and supply chain disruptions that impact delivery reliability and customer retention in a highly competitive global market.

 

Our Impact

  • 15–20% reduction in production cycle times through standardization, batch optimization, and capacity planning enhancements.
  • 10–15% improvement in gross margins via raw material sourcing strategies, yield improvements, and waste minimization.
  • 25% reduction in order fulfillment lead times, enabling faster response to custom specifications and market shifts.
  • Enhanced supply chain visibility and risk management, ensuring 95%+ on-time delivery to key global customers.

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ENGINEERING & PLASTICS

Key Challenges

Discrete manufacturers in engineering and plastics sectors battle high tooling costs, frequent changeovers, quality variability across job shops, and supply chain delays for critical components that compress margins and hinder JIT delivery to OEM customers.

 

Our Impact

  • 20–25% productivity gains through SMED (quick changeover), line balancing, and cellular manufacturing layouts.
  • 15% reduction in scrap and rework rates via statistical process control and first-pass yield improvements.
  • 10–12 week reduction in customer lead times with optimized production scheduling and vendor-managed inventory.
  • 12–18% working capital improvement by rationalizing finished goods and raw material stocking norms. 

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CONSUMER PRODUCTS

Key Challenges

Consumer products companies face volatile demand forecasting, excess inventory across fragmented distribution networks, high stock outs during peak seasons, and rising logistics costs that erode margins in a hyper-competitive retail environment.

 

Our Impact

  • 20–25% reduction in inventory levels through improved demand planning, replenishment optimization, and SKU rationalization.
  • 15% improvement in service levels and in-stock availability during peak demand periods.
  • 10–12% logistics cost savings via optimized distribution networks and route-to-market redesign.
  • Accelerated new product launches with streamlined go-to-market processes and trade promotion effectiveness.

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Operational Excellence

Context

Phoenix Advizory was approached by a mid-sized engineering company in Pune facing stagnant output despite steady demand growth. The client’s leadership team sensed productivity issues but lacked clear visibility into where time, capacity, and labor were being lost across plants and shifts. This resulted in rising overtime costs, frequent schedule overruns, and increasing pressure on margins.

Approach

·Conducted a structured 6-week diagnostic of planning, production, and support processes, combining data analysis with on-the-floor observations.

·Mapped end-to-end workflows to identify bottlenecks, rework loops, and non–value adding activities across key lines.

·Introduced line balancing, standard work, and a simple daily performance management cadence with visual KPIs at line and shift level.

·Trained frontline supervisors and managers to use the new dashboards and review rhythms to drive continuous improvement.

Outcomes
  • 15–20% increase in labor productivity on priority lines within 6 months. 

  • 10–12% reduction in overtime costs while maintaining service levels. 

  • 8–10 percentage point improvement in schedule adherence and on-time delivery performance. 

  • Clear, repeatable productivity playbook adopted across additional plants as the company scaled.

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LEAN MANUFACTURING

Context

A multi location specialty chemical manufacturer in India facing rising production costs, high inventory levels, and inconsistent service performance across plants. Despite healthy demand, the client struggled with long cycle times, excess work-in-progress and finished goods inventory, frequent equipment downtime, and fragmented supply chain processes from planning through distribution. These issues eroded margins and limited the company’s ability to respond quickly to customer requirements.

 

Approach

  • Conducted a lean and supply chain diagnostic across planning, manufacturing, maintenance, procurement, and logistics to identify waste, bottlenecks, and variability drivers.
  • Implemented lean manufacturing practices including JIT, Kaizen, and TPM to stabilize processes, reduce changeovers, and improve asset reliability and overall equipment effectiveness.
  • Redesigned the end-to-end supply chain operating model, including production planning, inventory norms, supplier collaboration, and distribution footprint to balance cost and service.
  • Deployed simple, visual performance management tools and KPIs across plants and supply chain functions to sustain improvements and drive continuous improvement.

Outcomes

  • 10–15% reduction in manufacturing cost driven by improved throughput, lower rework, and reduced downtime.
  • 20–25% reduction in overall inventory levels while maintaining or improving service levels.
  • 15–20% improvement in on-time delivery and service lead times to key customers.
  • Significant increase in asset availability and OEE, enabling higher volumes without major new capex.
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GO TO MARKET

Context

A diversified business group in India was exploring entry into the consumer product segments, focusing on healthcare and approached Phoenix Advizory for an end-to-end GTM management partner. The client had a promising business idea but limited internal bandwidth and experience to validate market potential, define a winning go-to-market strategy, and design and operationalize a greenfield manufacturing facility while simultaneously building a capable commercial organization.

Approach

  • Acted as the client’s in-house Project Management Office, coordinating stakeholders, timelines, risks, and decision-making from concept through ramp-up.
  • Conducted detailed market and competitor studies to validate demand, define target segments, and shape the product and pricing strategy.
  • Built and onboarded the sales and distribution team, defined route-to-market, and set up performance management and governance for commercial operations.
  • Set up 3PM while launching the products and establishing market validity thereby reducing the financial risk
  • Once the customer thesis was validated, helped design the plant, capacity plan, and key processes, and supported vendor selection, commissioning, and operational readiness activities.

Outcomes
  • Initially recommended a manufacturing tie up to develop the brand, distribution and market segment.

    Rapid scale up of distribution and market segment thereby validating the customer thesis.

  • Built a sales and distribution network covering priority markets, enabling the business to reach its 1/2/3 year revenue targets.

  • Successful commissioning of the new plant on time and within the approved capital budget. Achieved targeted production utilization within the first 12–18 months of operations.

  • Established a scalable PMO and governance model that the client now uses for subsequent growth and expansion projects.

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PROJECT TROUBLE SHOOTING

Context

A listed industrial manufacturer in India had implemented a brownfield project for products which were adjacent to their existing product line. The initial budget of Rs. 30 Cr and implementation time line of 18 months had already touched Rs. 38 Cr and was significantly under performing at just 15% of rated capacity post-commissioning. The client faced a troubled asset with stalled ROI, technical bottlenecks preventing scale-up, and no clear path to recover the investment while avoiding further capital losses in a project that had already consumed substantial funding.

 

Approach

  • Partnered with the client's project team for a rapid root-cause diagnostic across equipment, processes, utilities, and operating parameters to identify capacity constraints.
  • Executed targeted debottlenecking with Rs. 3 Cr in focused investments to unlock immediate throughput gains.
  • Restructured project governance, commissioning protocols, and operating procedures to stabilize performance at 85% capacity within 6 months.
  • Designed and validated a clear expansion roadmap requiring Rs. 10 Cr additional investment to double rated output while maintaining ROI thresholds.

Outcomes

  • Achieved 85% rated capacity (from 15%) within 6 months with only Rs. 3 Cr incremental investment.
  • Saved the project's ROI by restoring economic viability and avoiding potential write-down of Rs. 38 Cr asset.
  • Established repeatable project troubleshooting and implementation frameworks now used across the client's portfolio.
  • Provided scalable pathway to 170% of original capacity with defined Rs. 10 Cr investment plan.
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3rd PARTY MANUFACTURING

Context

A Food and Polymer Additive manufacturer in India was importing certain critical raw materials for their own production, with volumes expected to triple over the next five years. The client approached Phoenix to localize raw material production through third-party manufacturing to reduce import dependency and costs, but lacked the process know how, vendor selection framework, and contractual structures needed to ensure quality, supply reliability, and commercial viability.

 

Approach

  • Developed detailed technical transfer packages including product specifications, process parameters, testing protocols, and quality assurance standards for the third-party manufacturer.
  • Structured commercial terms including pricing models, volume commitments, payment structures, and performance guarantees through competitive vendor selection.
  • Established legal frameworks covering intellectual property protection, liability clauses, supply assurance, and exit provisions to mitigate execution risks.
  • Facilitated joint teams from client and manufacturer for process validation, trial runs, and supply chain integration testing.

Outcomes
  • Initially recommended a manufacturing tie up to develop the brand, distribution and market segment.

    Rapid scale up of distribution and market segment thereby validating the customer thesis.

  • Built a sales and distribution network covering priority markets, enabling the business to reach its 1/2/3 year revenue targets.

  • Successful commissioning of the new plant on time and within the approved capital budget. Achieved targeted production utilization within the first 12–18 months of operations.

  • Established a scalable PMO and governance model that the client now uses for subsequent growth and expansion projects.

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25+

Years of Hands on Operations Experience

5 Business Turnarounds

10+ Greenfield Projects

Successfully Implemented

20+

Clients in India

100+

Projects completed successfully

Partner With Us To Build a Resilient Business

If you're interested in partnering on projects which require our unique operational skills, reach out to us